The Philippines had 95.8 million social media user identities and 98 million Internet users in the latest country-specific digital report, underscoring the scale of the market as generative artificial intelligence reshapes how people worldwide find information and discover brands.
With 98 million Internet users and 95.8 million social media identities, the Philippines has registered a 10.3% year-on-year increase, underscoring the nation’s growing integration of technology into daily life.
In one of the most striking findings, the Philippines ranks 6th globally in ChatGPT usage, with 42.4% of individuals aged 16 and above using the AI tool in the past month — far above the global average of 26.5%.
The report from Meltwater and We Are Social revealed that 91.3% of Filipino Internet users use a banking, investment, or insurance website or app each month. The Philippines is the highest globally and far exceeds Brazil which comes in second at 74.8% while the global average is 37.8%.
According to the Digital 2024 report, published by We Are Social and media intelligence firm Meltwater, a whopping 97.2% of Filipinos watch online videos weekly, surpassing the global average of 92%.
