While tools will continue to change, the value of clarity, consistency, and credibility will not. Those are the foundations that Dominguez Marketing was built on, and they are the same principles that will carry both the traditional and digital efforts into the future.
With new media and technologies that enhance the way we communicate, it's going to be a challenge that will require as much creativity as psychological insight into how we consume little stories we can remember.
Despite the availability of knowledge over the Web, we still fall for fake news. We succumb easily to emotions, to facts that are "plausible", to ideas that "seem to make sense".
