Tag: PR

iThink | Will you remember this if I tell you a story?

With new media and technologies that enhance the way we communicate, it?s going to be a challenge that will require as much creativity as psychological insight into how we consume little stories we can remember.

iThink | The dangerous mix of fake news and ignorance

Despite the availability of knowledge over the Web, we still fall for fake news. We succumb easily to emotions, to facts that are “plausible”, to ideas that “seem to make sense”.

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