As the retail landscape faces mounting pressure from evolving consumer expectations and economic headwinds, a new global study from the IBM Institute for Business Value revealed a widening gap between shopper demands and the current retail offering.
Among Filipino users, 94% percent plan to spend more time on TikTok this year, with 70% looking for Christmas inspiration, 63% to see how Christmas is celebrated around the world, and 56% to stay connected with family and friends.
