In a global study conducted by customer engagement platform Twilio, 77% of Filipino consumers want clear information on how their data is used in AI, but only 53% of brands are fulfilling this critical expectation.
Tech wunderkind Sam Altman, who has been in the news in past few days because of his ouster and purported return at high-profile startup OpenAI, sees the potential of artificial intelligence (AI) for customer personalization in various sectors.
In the Philippines, consumers are particularly inclined to favor personalized experiences – ranking first in Asia Pacific, along with general receptiveness towards data sharing.
Globally, 82% of customer engagement leaders met or exceeded their company’s financial goals for 2022, compared to 62% of customer engagement laggards.
