The National Privacy Commission (NPC) said it is reviewing the “Buo ang Saya ng Pasko” Christmas campaign of Jollibee Foods Corporation (JFC) on the messaging platform Viber following media reports and user complaints over the appearance of branded content in private chats.
Messaging app Rakuten Viber is setting the stage for a transformative 2025 with plans to expand its offerings, starting with the recently introduced in-app dating feature.
Messaging app Rakuten Viber has launched in the Philippines a new in-app feature called Viber Dating, making Viber the first communications app to offer a dating service.
Messaging app Viber has officially opened its new office in the Philippines, marking a milestone for the company as it broadens its presence and increases activities in the Asia Pacific region.
Through the introduction of diversified business solutions, the “superapp” is becoming a communications hub for a wide range of businesses, supporting their marketing goals and enabling local users to discover services, the company said.
Viber’s AI Chat & Create chatbot allows users to ask questions and design images directly through the Viber app, powered by DALL-E and Davinci’s AI generators.
Experiencing the same penetration rate in the Philippines as it did in 2020, instant messaging platform Rakuten Viber has seen local transactional business messages soaring to 603% and chatbots expanding by 34%.
Infobip’s study found that WhatsApp is the undisputed global dominator in chat apps today. In the Philippines, however, it is Facebook Messenger, followed by the rapidly growing chat platform, Viber, that are the country’s most popular chat apps.
Rakuten Viber put the spotlight on two entrepreneurs during the recent Pinoy Dream Negosyo business pitch competition it hosted, showcasing the RaketPH and FoodPH channels on its platform that is used by micro, small and medium sized enterprise (MSME) owners to promote their products and services online.
