Foreign companies hiring virtual assistants (VAs) in the Philippines are increasingly looking for workers who can perform multiple functions, as demand shifts away from traditional single-task administrative support, according to a study by recruitment agency VA Masters.
A global study has found that becoming a virtual assistant is now the career Filipinos aspire to most, reflecting the country's growing role in the global remote work and outsourcing industry.
When AI powers your operations and your VA (virtual assistant) helps steer the direction with empathy and context, your business becomes faster, more responsive, and better equipped for long-term growth.