wearables

Hearables led the growth as the category grew 26.5% compared to last year and accounted for 64.7% of wearable device shipments.

Despite early signs of slower consumer tech spending, purchases of wearable devices remained strong during the quarter as consumers once again ventured outdoors with the urge to track their health and activity.

The Fitbit Ace 3 comes in two color options: Black with a Sport Red clasp and Cosmic Blue with an Astro Green clasp, retailing for P4,790. Stay tuned for the full review of the Fitbit Ace 3 activity and sleep tracker for kids.

While market leaders like Apple and Samsung maintained double-digit market shares during the quarter, most of the growth came from smaller companies.

The pandemic has been good for the wearables market as it has put health and fitness at the forefront of many consumers’ minds.

The surge was driven by seasonality, new product launches, and the global pandemic. New products from the likes of Apple, Samsung, and others helped renew interest in popular categories such as smartwatches and hearables.

The market was propelled by near-record demand for hearables, which was enough to offset slightly lower demand for watches and wristbands.

A combination of technology maturity, consumer popularity, familiarity with contactless payments, and the unique external phenomena of Covid-19 is accelerating today’s market adoption of contactless technologies.

The Oppo Watch features Google’s own Wear OS and Google Assistant, an AMOLED display, an AI-based watch face generation algorithm, and a dual-chip endurance system that boosts battery life by up to 21 days when in power-saving mode.

Wearables have been affected by the Covid-19 pandemic because consumer interest in buying non-essential devices has dropped in the first quarter of 2020, along with the issues associated with a hampered supply chain.