YouGov

To better understand the conscious consumer and how brands can gain their trust and patronage, Synergy Marketing Research + Strategic Consultancy, the exclusive Philippine partner of YouGov, recently hosted Market (In)Sights at the Makati Diamond Residences.

The survey also found that consumers now hold companies accountable for their online reputation.

A new study of the content-viewing behavior of Filipino consumers revealed that 34% of consumers use a TV box which can be used to stream pirated television and video content.

Samsung has again topped YouGov BrandIndex?s annual brand health rankings for the Philippines.