Filipino parents are largely optimistic about artificial intelligence (AI), but many acknowledge a need to better understand the technology as their children increasingly adopt it, according to a survey by Google and YouGov.
To better understand the conscious consumer and how brands can gain their trust and patronage, Synergy Marketing Research + Strategic Consultancy, the exclusive Philippine partner of YouGov, recently hosted Market (In)Sights at the Makati Diamond Residences.
A new study of the content-viewing behavior of Filipino consumers revealed that 34% of consumers use a TV box which can be used to stream pirated television and video content.
