Oracle forms alliance with marketing agency to create new tech unit

DigitasLBi, a global marketing and technology agency, and Oracle have joined forces to launch DigitasLBi’s OSG (Oracle Solutions Group) – a dedicated Oracle Digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation.

oracle unit

OSG clients can benefit from having access to the expertise of DigitasLBi, Oracle, and Spindrift, DigitasLBi’s implementation experts for Oracle technology, through a single team in one of the first collaborations of its kind between leaders in cloud technology and a digital creative consultancy.

This unified approach can significantly simplify digital transformation and enable brands to create innovative, data-driven digital experiences for their customers.

Built on the Oracle Cloud, DigitasLBi’s OSG is a solution for clients who want to have a single view of their customers’ digital portrait across all channels and be able to act on it.

DigitasLBi and Oracle will work together to design, develop, and implement industry focused solutions that meet the changing needs of consumers.

“OSG enables customer centricity by joining up data, media and platform in a single agency. This is a progressive move away from the traditional CRM, Ad Tech and marketing technology delivery managed by many agencies working on different parts of the conversion funnel,” said Ian Osborne, CEO and co-founder at Spindrift.

OSG will be led by Spindrift’s CEO Ian Osborne and DigitasLBi’s global head of alliances Trevor Smyth and is now operational in the UK, USA, Middle East and APAC, with delivery centers in Berlin, Boston, Chicago, London, Milan, New York City, Paris and Utrecht.

Within APAC, the initial focus will be on Singapore, Australia, and Hong Kong, with a vision to expand operations across the region.

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