The OnePlus brand is not as well-known as its corporate sibling Oppo, which are both owned by parent company BBK Electronics. But if there’s a way to describe its relationship to each other, it might be this: it’s like Lexus to Toyota.
Yes, it’s a premium brand compared to Oppo, which, by the way, is also as affordable – but reliable – as a Toyota car. The OnePlus 12R is a credible proof that this brand is indeed serious on its attempt to take a slice of the high-end market dominated by the likes of Apple and Samsung.
Right off the bat, you can feel the “premium-ness” in the way it was packaged in a bright red box. Because its charging cable comes in vivid red as well, there’s RedCableClub membership card which you can join via a QR code stamped on it.
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The phone’s curved screen at the sides reminds me of the Samsung Galaxy S7, which I deeply admired back then. If this was the model from which the OnePlus 12R was pattered after, then I dare say it was a good choice. Japanese car brands started out that way and look where they are now.
From our initial use of review out lent to us, we have some good – and bad – things to say, including its camera, battery, charging capability, user interface, and internals. But we’re reserving all of that for our more comprehensive review of the OnePlus 12R.
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For the meantime, the OnePlus 12R is now available for P43,990 and comes in two colorways — Cool Blue and Iron Grey.
Pre-order are accepted until April 26 from all authorized OnePlus and Oppo stores nationwide or via Shopee and Lazada where 0% interest installment via Shoppee’s SPay Later and Lazada’s LazPayLater can be availed.
Interested buyers may also purchase the OnePlus 12R exclusively via Shopee from April 18 to 24 and get a P1,000 off OnePlus voucher, P200 Good Review Cashback, and S39 Bluetooth speakers freebie.