By Edd K. Usman
To cater to the technology needs of local SMEs, Globe Telecom has introduced an online bazaar dubbed “DigiMall,” which allows entrepreneurs to extend their reach beyond the shelves of their physical store using their mobile phones or laptops.
“A lot of our customers are always looking for a platform and tools to help them grow their business. Some customers are not very good in setting up an e-commerce website,” said Derrick Heng, senior advisor of Globe’s small and medium business group.
Heng said Globe partnered with what he described as the “world’s number one e-commerce built platform — Shopify — so they (customers) can easily set up an e-commerce website.”
“We want to make sure we support businesses because when you support a small business you are supporting a dream,” said Heng. “We want to make sure that we invest in their success.”
SMEs can subscribe to DigiMall for just P7,232 a year, according to Ritchie Ramos, Globe myBusiness solutions marketing head.
He said SMEs need not have a physical store to subscribe to the online bazaar, although they just need to have at least three different products.
SME operators can showcase their products online, make an inventory, and set up an e-commerce website through DigiMall, said Heng.
He said beyond Shopify, a Canadian e-commerce company based in Ottawa, Globe also has a lot of tools to help its customers such as Text Connect and SMS Broadcast to make sure the network is helping them amplify awareness to their products.
The telco described DigiMall as a venue for entrepreneurs to maximize their reach, noting that the number of people who prefer online shopping is growing.
“With Digimall, we have found a creative way in helping our SMEs to reach out to their customers. This is why we have strengthened our partnership with Shopify so that more people can get the chance to be provided with quality services that is tailor fit to their businesses and mark their digital footprint,” said Heng.
Shopify, the power behind DigiMall, was established in 2006, now powering over 175,000 businesses in around 150 countries. It is a cloud-based, multi-channel commerce platform crafted for SMEs.