After its controversial role in the high-profile online heist in 2016 wherein $81-million was stolen from the Bank of Bangladesh, local bank RCBC is still relying on modern communications technology to expand its services and grow its business in the country.
In January 2017, the Yuchengco-owned bank unveiled “Ask RC”, which said to be the country’s first bank-run chatbot in the Philippines that directly converses with and replies to both account holders and non-account holders on topics ranging from branch and ATM locations and loan facilities, among others.
“The creation of Ask RC reflects RCBC’s goal in providing its client with a customer experience that will make their lives easier,” said Gil Buenaventura, president and chief executive officer of RCBC.
Customers need to simply look for @AskRC on their Facebook messenger and start the conversation in order to make inquiries on the bank’s basic information.
Soon, the bank said Ask RC will be ready to handle other bank services, such as balance inquiries, bill payments and other more complicated bank transactions.
The fact that Ask RC is messenger-based makes the system even more user-friendly and accessible considering that there are an estimated 60 million Filipinos on Facebook, the bank said.
“We hope that the introduction of Ask RC will grant Filipinos a more convenient way of interacting with RCBC. Ask RC will allow users to inquire about bank information in real time, any time of the day or night, wherever they are,” said Margarita Lopez, first senior vice president and group head for digital banking and operations at RCBC.