Lenovo PH mounts pop-up store to foretell future of consumer tech

Lenovo Philippines recently set up an interactive experience pop-up store termed “#CitizensofTMRW” at SM Megamall to to give Filipinos a peek of the future of a consumer technology in the country.

Lenovo officials and partners prepare for a celebratory toast.

Lenovo officials led by country manager Michael Ngan and partners prepare for a celebratory toast

A tablet that projects, a keyboard that disappears,  a laptop that changes form, and an entire workstation that sits in the palm of your hand were showcased in mall campaign that ran from September 22 to September 24, 2017.

The booth featured a “tunnel” which featured four interactive zones designed around the exciting possibilities of consumer technology, particularly for business start-ups, education, gaming and entertainment, and creativity.

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Each zone allowed visitors to experience how Lenovo is bringing the future closer for students, entrepreneurs, designers and gamers through its innovations. These include the cutting-edge and award-winning Yoga Family of 2-in-1 convertibles, its Thin and Light series of sleek and stylish laptops, and its Legion Family of powerful gaming products.

“At Lenovo, co-creating with our customers is in our DNA, and this philosophy has yielded some of our most popular products and solutions to date,” said Lenovo Philippines country general manager Michael Ngan.

“CitizensOfTMRW is about innovating for tomorrow’s needs by seeking inspiration from today’s customers. Over the next 3 days, we look forward to showcasing how we have brought concepts to life through our award-winning devices, and to seeing all the great ideas from Filipino consumers and fans. Having proudly served millions of customers here over the past years, we know that the Philippines is the source of world-class creativity and game-changing ideas.”

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Earlier this month, the China-based company unveiled #CitizensOfTMRW with the launch of a special microsite where visitors are allowed to become a “citizen of tomorrow” by imagining, assembling and sharing their dream device of the future through a simple and quick process.

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