Intel gearing up to recover lost ground

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As tech experts talk about the emergence of a “post-PC era” that has dimmed the star of semicon giant Intel, the US-based chipmaker is getting ready this year to reclaim its spunk, particularly in the exploding wireless space.

Intel Philippines country manager Ricky Banaag

In a yearend briefing held in Makati City recently, Intel Philippines executives said the company has drawn up a roadmap that spans the mobility spectrum — from ultrabooks to smartphones.

For the ultra-pricey ultrabooks, Intel Philippines country manager Ricky Banaag said that while cost has somewhat prevented consumers from fully adopting the trend, he said prices have gone done significantly over the last few months.

“We now have ultrabooks worth P35,000, which we think is the ideal mainstream price,” said Banaag, noting that more PC vendors have rolled out ultrabook models in the last quarter of 2012.

In the smartphone market where Intel has been left behind by rivals such as Qualcomm, Banaag said a number of smartphones currently available now carry Intel chips.

“We’ll see Intel-based smartphones in the Philippines by early 2013,” said Intel Philippines market development manager Wowie wong.

Banaag said the emergence of big data — the explosion of information coming different sources such as social media — will also Intel ramping up its strategy with regard to enterprise-ready tablets that run on Intel processors.

With the launch of Windows 8, Intel also sees “convertibles” — notebooks that can transform into touch-enabled tablets — gaining dominance over other forms of Windows 8-based computing devices.

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