BPAP changes its name to IBPAP, elects new trustees

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The Business Processing Association of the Philippines (BPAP) announced on Wednesday, March 6, the formal change of its name to Information Technology and Business Process Association of the Philippines (IBPAP) to ?accurately reflect the range of information technology and business process management (IT-BPM) services provided from the Philippines.?

(From left): Executive Committee Chairman of the Information Technology and Business Process Association of the Philippines (IBPAP) Benedict Hernandez; support-industry trustee and Jones Lang LaSalle Leechiu country head David Leechiu; industry trustee IBPAP chairman Alfredo Ayala; support-industry trustee and PLDT vice president and head of corporate business group Jovy Hernandez; and incoming IBPAP president and CEO, Jomari Mercado

?This move represents the association?s strong commitment to the entire outsourcing sector, where buyers are looking increasingly at bundled IT-BPM services options. We recognize that IT is an important component of these options,? said Benedict Hernandez, outgoing IBPAP president and CEO.

A couple of years ago, the ITAP also changed its name from Information Technology Association of the Philippines to Infocomm Technology Association of the Philippines to include the communications aspect of the industry.

According to Hernandez, who will officially assume the role of IBPAP chairman of the executive committee this month, the name change aims to represent the association in the global IT market since members serve customers for both business process services and information technology.

?Changing our name to IBPAP will help preserve as well as expand the Philippine industry?s brand. The new name also emphasizes the less-known fact that we provide the whole spectrum of world-class services from here including corporate and complex services, creative processes and products, customer relations and health care information management, and software product development,? he said.

IBPAP also elected a new board of trustees in its recent annual meeting. The newly elected IBPAP trustees representing industry players are Alfredo Ayala, president and CEO of LiveIt Investments Ltd; Rainerio Borja, president of Expert Global Solutions Philippines and lead operations at the NCO Group; Carlo Jos?, president and head of GSC Operations-Philippines of the HSBC Global Resourcing; Danilo Reyes, country manager of Genpact; and Manolito Tayag, country managing director of Accenture Philippines.

Trustees elected to represent the support industry were Gil Genio, head of Business and International Markets of Globe; Juan Victor Hernandez, vice president of PLDT and head of Alpha Enterprise; and David Leechiu, regional director and country manager of Jones Lang LaSalle.

?With approximately 300 industry and support industry members and five partner associations, IBPAP has played a pivotal role in sustaining rapid growth of the IT-BPM and GIC industry,? said Hernandez.

?With a new board of trustees, IBPAP will continue to work to drive favorable outcomes across multiple areas to achieve the $25 billion revenue goal by 2016.?

Hernandez also encouraged industry members and stakeholders to work together to ensure an enduring supply of high-quality labor, support service innovation, and country visibility.

?Guided by our industry road map, there were a lot of things we accomplished in 2012. We now have a breadth of IT-BPM voice and non-voice services that continue to grow year in, year out. For 2013, we must keep building our momentum and continue to provide the right business environment,? said Hernandez.

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