Samsung continues to close gap behind Apple in tablet war

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Apple and Samsung combined for 71 percent of the 41.3 million branded tablets in the first calendar quarter of 2014, according to early vendor shipment share estimates from market intelligence firm ABI Research.

This is the closest the two leading vendors have come to date and the pair remains well-ahead the rest of the pack.

The first three months of the year remain a seasonal low-point for tablets as with other computing and CE markets. The top three reporting tablet vendors for 1Q 2014 were:

tablet market

?Despite questions remaining about data disclosure in 2010 and 2011, Samsung?s release of tablet sales data this past quarter is a good sign for the mobile computing market,? said senior practice director Jeff Orr.

?Whether due to its confidence in the economy, its own business, or a combination of reasons, Samsung continues to demonstrate tablet growth as its 2013 retail push in North America and Western Europe pays off.?

The mix of tablet operating systems is also showing signs of stability with only minor changes in shipment share. Android continues to lead new tablet shipments at 56.3 percent for 1Q 2014 followed by iOS at 39.6 percent and Windows 8/RT at 4.1 percent with an accuracy of +/- 3 percent due to vendors yet to report.

A bright spot in the quarter was the tablet attach rate level of mobile broadband modems (3G and 4G). A little over 1-in-5 tablets, or 22 percent, shipped with an embedded modem, which is the highest penetration seen since the September quarter of 2011.

?As major advanced markets become saturated, buyers are expanding their tablet use case, which is also pushing up the ASP in these markets,? added Orr.

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