A recent survey of the music market in the Asian region suggests that music streaming is already gaining traction domestically.
According to new research from Jana, a Boston-based mobile technology firm, 18 percent of its survey respondents in the Philippines listen to songs via a music streaming app, compared with only 14 percent who said they use the radio to do so.
Nonetheless, listening to songs on one’s music library still emerged as the top music listening method among 23 percent of the respondents of the survey, which was conducted from May 1 to 2, 2014.
“The app market is dominated by local services such as Saavn in India, TTPod in Indonesia, Spinnr in the Philippines, and Zing MP3 in Vietnam,” the study, which delved on the music markets of four key countries in the region, said.
In the Philippines, Spinnr emerged as the country’s most-used streaming app with 32 percent of respondents saying they use it to listen to music on their smartphones. Other streaming services used locally include Spotify (14 percent) and Soundcloud (12 percent).
“The ongoing shift to streaming among Filipino music lovers is a welcome sign for the music industry and consumers alike, because it gives a lot more users access to more music tracks currently available in the market,” said Mellissa Limcaoco, innovation and product development head at Smart Communications.
Spinnr, a homegrown music streaming app available to all Smart, Talk ‘N Text, and Sun Cellular subscribers nationwide, offers one-month VIP access for as low as P49 (or P2.50 per day) with no additional data charges and offline music listening access.