By Chloe Cabrera
The local office of instant messaging app Viber is holding #OneVibePH, a celebration of Philippine Independence Day at the SM Mall of Asia Concert Grounds on June 11.
Dubbed as Viber?s biggest event so far, #OneVibePH seeks to target its predominantly young audience and deliver a unique experience by integrating Philippine contemporary culture with modern music and local artistry.
Filipino talents including Filipino-Dutch DJ Laidback Luke, Apl.De.Ap, Funk Avy, Mars Miranda, and Motherbass will be headlining the show, accompanied by foreign DJs HardRock Sofa and Infected Mushroom.
Aside from these artists, 12 of Manila?s prime clubs ? namely Aracama, Dillingers, The Distillery, Haze, Hyve, Imperial, Prive, Prohibition, Republiq, Skye, Time, and UrBn ? will be closing shop on June 11 to celebrate with Viber and bring all of Manila?s partygoers together at #OneVibePH.
Viber is bringing on board industry experts Domini Primero of artist-talent management group Driven Manila and Stephen Ku of events management company Eventscape Manila to help organize the shindig.
According to Viber country manager Crystal Lee, the company promises #OneVibePH attendees the ?full experience?, complete with freebies, VIP events, fun activities, free bus rides to the event, and a ?Piso Beer? promo from 12mn to 1am.
?We really invest in our users and we try to give it back to our users as an experience?, Lee said, during the #OneViberPH announcement and Viber press conference at Bonifacio High Street.
During the conference, Primero also stated that #OneVibePH will be the first event to feature a collaboration of top Filipino DJs and bring together 12 ?movers and shakers? of the local clubbing scene without any competition. The event will also be the first to put local artists in the spotlight and have foreign artists as the supporting acts.
Tickets for #OneVibePH may be purchased through SM Tickets and Ticketworld, and are priced at P1000 for Patron tickets and P500 for students and Viber users. Subscribers need only Viber message using the hashtag #OneVibePH to 0911-VIBERPH to get the promo code for online purchase.
Proceeds from the event will go to the company?s production expenses and to various schools in the country. ?We?re not here to make money,? said Primero. ?We?re here to add value to other people.?
Lee announced that Viber will be doing several school tours starting next week, at UA&P, Ateneo, UST, and other UAAP schools.
According to Lee, they want to replicate how people behave in Viber ? ?close to family and friends? ? by balancing youth activities with school and family-oriented ones as well.
Lee also gave a preview of what to expect from Viber in the coming months, including new features, improved connectivity, more Filipino stickers in the application, and hopefully a video calling update for the mobile version.
She stressed that the company remains firm on its stand to not include advertisements in the application, and assured users that they won?t be seeing any when they use Viber.