Friday, June 21, 2024

Report: World Cup finals produced 4.3 exabytes of IP traffic

As expected, the highly anticipated finals between Argentina and Germany in the 2014 World Cup in Brazil generated an estimated 4.3 exabytes of IP traffic, which is three times the amount of monthly IP traffic currently generated by the host country.

world cup streaming

This is according to the “Cisco Visual Networking Index Global Forecast and Service Adoption for 2013 to 2018”, which said that global Internet Protocol (IP) traffic will increase nearly three-fold over the next five years due to more Internet users and devices, faster broadband speeds, and more video viewing.

A zettabyte is equal to 1,000 exabytes and precedes the yottabyte unit of measurement.

Global IP traffic for fixed and mobile connections is expected to reach an annual run rate of 1.6 zettabytes ? more than one and a half trillion gigabytes per year by 2018, the report said.

The projected annual IP traffic for 2018 will be greater than all IP traffic that has been generated globally from 1984 ? 2013 (1.3 zettabytes), it added.

The composition of IP traffic, the report added, will shift dramatically in the coming few years. During the forecast period, the majority of traffic will originate from devices other than personal computers (PCs) for the first time in the history of the Internet.

Wi-Fi traffic will exceed wired traffic for the first time and high-definition (HD) video will generate more traffic than standard definition (SD) video, according to the study.

The report said the Internet of Everything is also gaining momentum and by 2018 there will be nearly as many machine-to-machine (M2M) connections as there are people on earth. Smart cars will have nearly four M2M modules per car.

Global IP traffic is expected to reach 132 exabytes per month by 2018, which is the equivalent of:

? 8.8 billion screens streaming the FIFA World Cup final game in Ultra-HD/4K at the same time;

? 5.5 billion people binge-watching “Game of Thrones” Season 4 via video-on-demand in HD or 1.5 billion watching in Ultra-HD/4K;

? 4.5 trillion YouTube clips; and

? 940 quadrillion text messages.

Other key findings of the report:

1) IP traffic

? Mobile and portable devices other than PCs will drive the majority of traffic by 2018. In 2013, 27 percent of IP traffic originated with non-PC devices, however, by 2018, the non-PC share of IP traffic will grow to 53 percent. In the Philippines, a steady increase in mobile cellular subscriptions has been reflected in ITU?s ICT Facts and Figures 2014. As of 2012, the Philippines has an estimated 103 million mobile phone subscriptions.

? Busy-hour Internet traffic is increasing faster than average Internet traffic. Busy hour internet traffic will grow 3.5-fold in the region from 2013 to 2018, with a compound annual growth rate (CAGR) of 23 percent.

2) IP video

? IP video will be 77 percent of all IP traffic in Asia Pacific by 2018, up from 63 percent in 2013.

? Ultra HD video will account for 13 percent of IP video traffic by 2018, up from 0.1 percent in 2013. HD video will account for 46 percent of IP video traffic by 2018 (up from 26 percent) and SD will account for the remaining 39 percent (down from 71 percent).

2) IP Traffic by Access Type

? Wi-Fi and mobile-connected devices will generate 59 percent of IP traffic by 2018. Wi-Fi will be 45 percent and cellular will be 14 percent. Fixed traffic will be only 40 percent of total IP traffic by 2018. In comparison, Wi-Fi was 39 percent; cellular was 3 percent; and fixed was 58 percent in 2013.

? Wi-Fi and mobile-connected devices will generate 71 percent of Internet traffic by 2018. Wi-Fi will be 54 percent and cellular will be 17 percent. Fixed traffic will be only 29 percent of total Internet traffic by 2018. In comparison, Wi-Fi was 49 percent; cellular was 4 percent; and fixed was 47 percent in 2013.

4) Devices/connections

? By 2018, there will be 9.2 billion network connections in Asia Pacific(fixed/mobile personal devices, M2M connections, et al.), up from 5.5 billion connections in 2013.

? There will be 2.2 networked devices/connections per capita by 2018, up from 1.4 per capita in 2013.

? M2M modules will account for 33 percent (3.1 billion) of all networked devices in 2018, compared to 17 percent (956.7 million) in 2013, reflecting a 26.3 percent CAGR.

5) Increasing broadband speeds

? Average fixed broadband speeds in Asia Pacific will reach 48 Mbps by 2018, up from 18 Mbps at the end of 2013. This underscores the need for better internet connectivity in the Philippines, which has been cited by Akamai?s State of the Internet report as having one of the slowest average internet speeds worldwide.

? Average mobile connection speeds will grow two-fold from 2013 to 2018, reaching 1,992 kbps in 2018.

? The majority of broadband connections, estimated at 55 percent, will be faster than 10 Mbps by 2018. Average broadband speeds in Japan and South Korea will approach 100 Mbps by 2018.

6) Advanced service adoption

? In Asia Pacific, consumer internet video traffic will grow 3.6-fold from 2013 to 2018, with a CAGR of 30 percent. In the Philippines, a separate survey conducted by comScore reveals that the Philippines is the 9th in the region in terms of total unique video viewers, amounting to 5.1 million ? correlating to a 79.7 percent reach in the online Web population. In Asia Pacific, 689 billion minutes (1 million years) of video content crossed the Internet each month in 2013. That’s 262,252 minutes of video streamed or downloaded every second.


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