A first in PH, Samsung and Yuchengco Museum stage digital art exhibit

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The local unit of tech giant Samsung has partnered with Yuchengco Museum to present ?Relative Realities: Creating New Dimensions of Art through Technology,? a digital art exhibit that is said to be the first of its kind in the Philippines.

Relative Realities is powered by Samsung?s Ultra HD smart TVs and tablets, and is supplemented by a mobile app called Facets, which uses augmented reality technology to create new museum experiences.

The exhibit is on view at Yuchengco Museum from August 7 to September 8, 2014.

Relative Realities showcases the artworks of six especially invited Filipino artists from a wide range of creative practices: printmaker Ambie Aba?o, painter Ernest Concepcion, painter Jason Montinola, sculptor Leeroy New, visual artist Arturo Sanchez, Jr., and multimedia and performance artist Josephine Turalba.

The exhibit promises to be exciting and novel for today?s young generation, which the museum hopes to further attract through supporting youth programs and tours on digital art.

Relative Realities goes beyond the traditional museum experience of simply presenting art on a pedestal or wall. By scanning an artwork with an Android smartphone or tablet, museum-goers can experience the works they see in a whole new light.

?We want to break the practice where the museum?s curatorial direction of an exhibition collection sets the pace for the appreciation and understanding of art. Would not art be best understood in the pureness of subjectivity ? where the artist presents and the viewers formulate their own understanding and experience of the artwork?? shares Jeannie Javelosa, curator of Yuchengco Museum.

Facets mobile app

The exhibit is supplemented by the Futuristic Art Creations Enabled by TVs and Smart devices (Facets) app, which was especially developed by Samsung Philippines.

The mobile application features not only the artworks in Relative Realities, but also select paintings on view at the Yuchengco Museum?s Masters Gallery.

Through the app, guests can learn about the museum?s master works, their styles, the meaning of their works, and their place in the development of Philippine art.

Facets is available on Android smartphones and tablets through the Google Play Store.

Samsung Digital Gallery

After the month-long exhibit, the artworks highlighted in Relative Realities and select pieces from the Yuchengco Museum Collection will be incorporated into the new Samsung Digital Gallery at the museum?s third floor.

The space will offer visitors an opportunity to create new human experiences where they can interact and learn more about the artworks they see at the museum.

The Samsung Digital Gallery is due to open to the public in September 2014.

The museum is located at RCBC Plaza, corner Ayala and Sen. Gil J. Puyat Avenues, Makati. Museum hours are Monday to Saturday, 10 a.m. to 6 p.m.

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