Activity tracker takes aim at nascent PH wearables market

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Saying Filipinos are slowly becoming more health-conscious, gadgets retailer Power Mac Center has officially introduced in the country the Misfit Shine personal activity tracker at its SM Aura Premier store.

misfit shine

The Misfit Shine tracker is distributed locally by Waido Marketing and Distribution but sold in Power Mac Center outlets across the country.

The oddly named device, which is manufactured in the US with aircraft-grade aluminum, has a retail price of P6,800.

Johann Tiu, sales manager at Waido Marketing and Distribution, said the ?Misfit? name was coined to provide a unique branding, while ?Shine? was taken since the device allows its users to shine metaphorically.

According to a new report from research firm IDC, wearables took a huge step forward over the past year and shipment volumes will exceed 19 million units in 2014, more than tripling last year?s sales.

?Power Mac Center welcomes Misfit Shine as a sophisticated addition to the array of high-quality third party products that we proudly carry in our retail locations nationwide,? said Power Mac Center marketing director Joey Alvarez.

?The arrival of Misfit Shine is an exciting time at Power Mac Center since it supports our philosophy to provide innovative products that appeal to our clients? discerning tastes and styles.?

Misfit Shine allows users to set their fitness goals and actually monitor their progress in achieving these goals. The device can be configured to accurately record the user?s varying physical activities in different levels ? be it walking, running, swimming, or even sleeping ? and track the user?s progress on a daily basis through health indicators and activity data.

Enhancing Misfit Shine?s range of features is its iOS compatibility. Patrons can seamlessly sync their Misfit Shine with their iPhone, iPad, iPad mini or iPod touch, making it an ideal fitness accessory for Apple customers who foster active and healthy lifestyles.

Resistant and waterproof, Misfit Shine can be worn on any clothing using the magnetic clasp or as a bracelet using the rubberized plastic wristband. It is available in Jet, Grey, Topaz and Champagne colors.

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