Blog | ?Cloudy? forecast accurate for PH businesses

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By Jan Pabellon

JanPabellon

By the looks of it, the ?cloudy? forecast for Philippine businesses has been accurate. As all indicators show, cloud computing is reaching far and wide in the corporate landscape.

This large scale move is evident with an impressive four-level jump in the Asia Cloud Readiness Index in just two years, from 14th place in 2012, to 12th in 2013, and now 10th place in 2014.

The index, published annually by the Asia Cloud Computing Association, shows the Philippines, along with Taiwan, Malaysia, and Thailand, to be among the nations in the region experiencing the most growth in terms of cloud readiness and adoption.

The index ranked the Philippines highly on freedom of information access, reflecting the value that many organizations see in data that is visible and shareable.

Even traditionally conservative sectors such as banking appear to be warming to cloud computing. Last year, the Bangko Sentral ng Pilipinas (BSP), released a new framework on the use of IT in banking, which included rules that allow banks to use cloud computing technology.

With the move, the Philippines became the region?s second country, along with Singapore, to allow banks to use cloud technology.

At NetSuite, we?ve seen a marked increase among Philippines companies interested in using cloud-based software, specifically Software as a Service (SaaS), to run their businesses.

Initial concerns over security and Internet reliability have virtually gone away as more and more organizations recognize cloud computing as a more reliable, efficient, and cost-effective form of accessing applications and delivering services.

The benefits are two-fold. For one, a cloud business solution, specifically one that has a broad and integrated set of functionality for managing various business processes such as NetSuite, supplies a single data set and synchronization across a range of processes (from procurement to inventory management, operations, financials, sales and marketing) over any channel (from physical locations, to call centers, and online). That eliminates the delays and manual work typical for organizations that use disparate and un-integrated on-premise applications, meaning that businesses run faster, more cost-efficiently and with a heightened focus on serving customers.

Secondly, organizations can eliminate the high IT cost and time required with traditional on-premise software, servers, security, and backup systems, including ongoing maintenance by IT staff. Cloud software adopters are channeling those administrative and IT savings into value-adding activities such as product and service innovation, expanding sales channels, and providing superior customer service. That is why leading companies have moved from cloud readiness to business innovation by adopting NetSuite?s single, integrated cloud solution for financials/ERP, CRM and ecommerce.

Some of the biggest Philippine companies have moved to NetSuite?s cloud solutions to manage their business including Roxas Holdings, the nation?s largest sugar producer; Island Rose, the Philippines largest retailer and distributor of fresh flowers; Air21, a leading provider of door-to-door delivery services; and Carryboy Philippines, a leader in automotive accessories.

As we all witness the continuing transformation of these businesses deploying an integrated cloud-based software system to enhance business processes in the most affordable and practical way, more Filipino companies, especially SMEs, will certainly discover the value and benefits of the cloud to remain competitive in their respective industries.

The author is the principal product manager for Asia Pacific and Japan at NetSuite

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