Sunday, May 26, 2024

Survey: Video viewing among PH Internet users shifting from TV to online

By Joel Pinaroc

In 2015, more consumers worldwide will continue to seek technology and connectivity to be integrated into all facets of daily life, according to a survey.

The survey, conducted by network equipment maker Ericsson, said among the major trends is the preference of consumers to watch streamed video more often than broadcast TV.

ericsson survey streaming

According to Ericsson, viewers are shifting towards easy-to-use on-demand services that allow cross-platform access to video content.

In Philippines, 22 percent of regular Internet users stated that most of their TV/ video viewing is on-demand or online while 21 percent stated that most of their TV/ video viewing is through TV channels.

It is also predicted that consumers will show high interest in having home sensors that alert them to water and electricity issues, or when family members come and go.

In the Philippines, nearly 40 percent of regular Internet users said they were interested in the concept of a ?connected home.?

On a larger scale, more consumers will also look into and rely on ?smart cities.? As the Internet makes consumers more informed, they are in turn making better decisions. Consumers believe traffic volume maps, energy use comparison apps and real-time water quality checkers will become mainstream by 2020, the survey said.

The survey said more consumers will be receptive to new ways to communicate. Ericsson said more smartphone owners would like to use a wearable device to communicate with others directly through thought, a trend which is believed to be mainstream by 2020.

One-third of all Philippine respondents said that they would be interested to use wearable devices.

More consumers will also go into the ?sharing economy.? As the Internet enables users to efficiently share information with unprecedented ease, the idea of a sharing economy is potentially huge.

The survey said half of all smartphone owners are open to the idea of renting out their spare rooms, personal household appliances and leisure equipment as it is convenient and can save money.

Speaking of a shared economy, more users will also rely on the ?digital purse? with 48 percent of smartphone owners would rather use their phone to pay for goods and services. About 80 percent believe that the smartphone will replace their entire purse by 2020.

Although sharing information when there is a benefit is fine, smartphone owners see no point in making all of their actions open to anyone, the survey said.

About 47 percent of smartphone owners would like to be able to pay electronically without an automatic transfer of personal information and about 56 percent of smartphone owners would like all Internet communication to be encrypted.

In the Philippines, while only 10 percent of the respondents surveyed said that they currently use mobile payment systems, nearly 70 percent of the respondents said that they will be encouraged to buy online if there are flexible, secure payment options.

Related to smartphone usage, the survey also said smartphone owners see cloud-based services of various kinds giving them the potential to live healthier and longer lives.

Jogging apps, pulse meters and plates that measure our food are believed to help prolong our lives by up to two years per application.
Consumers are welcoming the idea of having domestic robots that could help with everyday chores. Sixty four percent also believe this will be common in households by 2020.

Last, the Ericsson survey said children in 2015 will have the tendency to want to connect ?everything.? Children will continue to drive the demand for a more tangible Internet, where the physical world is as connected as the screens of their devices.

Elie Hanna, president and country manager for Ericsson Philippines and Pacific Island, said, ?The cumulative effect of smartphones becoming part of mainstream society is astonishing.?

?As consumers, we try out new apps and keep the ones we think improve, enrich or even prolong our lives at such a rapid pace that we don’t even notice that our attitudes and behaviors are changing faster than ever. Services and products that quite recently seemed beyond imagination are now easily accepted and believed to rapidly reach the mass market. With only five years until 2020, the future really does seem closer than ever before,? the executive said.

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