Sky Cable enters direct-to-home satellite TV market

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Despite being the dominant cable TV operator in the country, Lopez-owned Sky Cable is also now going into the direct-to-home (DTH) satellite TV market to compete with incumbent players Cignal and Dream.

satellite

To be a viable provider, Sky Cable has inked a multi-year, multi-transponder agreement with Luxembourg-based satellite firm SES.

?We are pleased to tap SES?s global expertise and extensive satellite footprint as we venture into providing satellite TV services for our growing subscriber base. We are confident that with our partnership with SES, we will be able to deliver content seamlessly to potential new customers all across the country,? said Antonio S. Ventosa, chief operating officer of SkyCable.

The contracted capacity will enable Sky Cable to roll out a nation-wide DTH satellite TV service across 251 cities and municipalities in the Philippine archipelago, complementing its existing cable offerings.

The recently launched SES-9 satellite is scheduled to enter service mid-year to provide incremental and replacement capacity at SES’s prime neighborhood of 108.2 degrees East which reaches 22 million homes.

Sky Cable plans to broadcast linear TV content to remote locations and islands that are underserved by terrestrial networks. The company currently offers cable TV services for 55 high definition (HD) channels to 800,000 subscribers in 19 cities and municipalities in the Philippines.

?The geography of the Philippines presents a unique set of challenges for fiber or terrestrial connectivity. Our satellites are able to overcome these limitations and provide comprehensive and high-powered coverage over the entire archipelago including under-connected areas in the Philippines. We are glad to support Sky Cable as they use both ground and space infrastructure to expand their TV audience reach,? said Deepak Mathur, senior vice president commercial for Asia-Pacific and the Middle East at SES.

?This latest contract on SES-9 shows the continued momentum of serving our prime DTH neighborhoods on our largest satellite dedicated for Asia-Pacific.?

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