Accenture study: ?People first? principle will fuel business success

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By Edd K. Usman

Technology services provider Accenture recently revealed its annual study, dubbed ?Accenture Technology Vision (ATV) 2016,? which predicts success for companies embracing the “people first” principle.

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In the study it conducted worldwide, Accenture named five technology trends fueled by ?people first? principle, which it said are vital for a business to succeed in the digital economy.

JP Palpallatoc, digital group lead of Philippines Delivery Center at Accenture, said the trends are intelligent information; liquid workforce; platform economy; predictable disruption; and digital trust.

He said the five trends the study identified will help equip companies to keep in step with the innovations brought on by new technology.

The survey, which the company has conducted for the last 12 years, has ?people first? as its theme for this year.

“Why people first? Why are we talking about people first when we are talking about technology vision?” he asked. ?This is because we believe that companies or enterprises that put people as the prime factor in this digital age will be the one winning in this digital economy.”

Palpallatoc said this year?s survey covered around 3,100 business leaders. The company also took inputs from technology luminaries, technology vendors, partners, and even from members of the academe. Another method employed for the research is called trend-spotting, a study done on the ground.

“What we are seeing here is that the acceleration in the speed of technology changes is becoming more rapid, and really accelerating,” he said.

In fact, the Accenture executive said some companies are experiencing what he dubbed “digital culture shock” because of the many changes occurring in recent years.

Accenture said it wants its own employees to be attuned with the latest trends since invests $800 million annually for training. The outsourcing giant also cited the importance of learning new skills in the digital age.

“As technology advancements accelerate at an unprecedented rate — dramatically disrupting the workforce — companies that equip employees, partners and consumers with new skills can fully capitalize on innovations. Those that do will have unmatched capabilities to create fresh ideas, develop cutting-edge products and services, and disrupt the status quo,” the company emphasized.

“Digital means people, too, and a cornerstone of this year’s vision is people first. Companies that embrace digital can empower their workforce to continuously learn new skills to do more with technology and generate bigger and better business results,” said Paul Daugherty, Accenture’s chief technology officer.

A separate study conducted by the company found that 33 percent of the global economy is already impacted by digital; and that 86 percent of the study’s respondents predicted that the march of technology change will increase at a rapid or unprecedented rate in the coming three years.

Globally, Accenture has around 373,000 employees taking care of clients in over 120 countries. In the Philippines it has some 45,000 professionals in Metro Manila and in Cebu.

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