Tech icon Motorola — now known as ?Moto? — is back in the Philippines and is raring to get back in the race after undergoing business setbacks and ownership changes in the last couple of years.
On Thursday, Oct. 20, its new owner Lenovo unveiled in the Philippines a smartphone series with its own unique ecosystem dubbed Moto Mod, which features snap-on accessories that transform the new Moto smartphones into a handy little projector, among others.
In 2014, Chinese tech company Lenovo bought the mobile phone business of Motorola, then branded as Motorola Mobility.
Dino Romano, country manager of Lenovo Mobile Business Group Philippines, said the local market is one of the company’s fastest growing markets in Asia. He revealed that as they floated the idea of Motorola’s comeback in social media, the company saw a “strong clamor” for the brand to return to the market.
“Moto practically invented the mobile phone. It has a very strong brand heritage and we can’t be happier that we finally brought it back here in the Philippines,” said Romano.
Vincent de la Cruz, product manager of Lenovo Philippines, expressed confidence the company will be able to reach out to consumers who want their smartphones packed with faster, powerful technologies.
“We are introducing the new Moto Z smartphone as well as the new Moto Mods, which allow you to customize your phone,” said de la Cruz, a former top mobile executive of rival firm Sony.
Moto Z, the premium offer, was crafted from military aircraft-grade aluminum and stainless steel but is only 5.2 mm thick.
It has a 5’5-inch Quad HD AMOLED display, a Qualcomm Snapdragon 820 processor, 4 GB of RAM, 64 GB built-in storage, 13 MP rear shooter/5MP front, and a front-facing flash for selfies, as well as battery that can reportedly run for a 24 hours of use.
Users of Moto Z may opt to snap on in the back either of its Moto Mods such as Incipio off GRID Power Pack; JBL Sounboost; Moto Insta-Share Projector; Hasselbplad True Zoom Camera; Moto Shell (cover), either herringbone nylon, crimson nylon, or black leather.
At the launch, Lenovo also announced Moto’s new brand ambassadors — celebrity couple James Reid and Nadine Lustre, more popularly known as “JaDine.”