Tuesday, March 5, 2024

SAP intros ?Digital Boardroom? in PH to help SMEs exploit data

By Edd K. Usman

The local office of German software giant SAP has launched in the country its new offering called ?Digital Boardroom?, which is aimed at helping businesses, particularly small and medium enterprises (SMEs), navigate today?s tech landscape and take advantage of the overabundance of data.

Kathleen Muller, head of analytics and insight for SAP Southeast Asia
Kathleen Muller, head of analytics and insight for SAP Southeast Asia

Ryan Poggi, managing director of SAP Philippines and Kathleen Muller, head of analytics and insight for SAP Southeast Asia, introduced the initiative during a press briefing on Nov. 10 in Bonifacio Global City in Taguig City.

The executives explained that the SAP Digital Boardroom (SDB) is a digital approach crafted to contextualize and simplify performance reporting across multiple business areas in real time. Through the SDB, businesses have a tool that they can use for quick access to their data, the SAP officials said.

SAP launched globally the SDB in May this year, and later in Southeast Asia, particularly Singapore, Malaysia, and the Philippines. The enterprise software vendor said it is particularly targeting SMEs for its new technological innovation.

Muller said the SDB, whose cost starts at $50,000, includes different types of user access for different functionalities. “The annual fee already includes the different business templates,” she added.

Poggi said the rationale behind SAP’s creation of the SDB is “essentially to help companies run well.” “We know that the digital economy is bringing unprecedented challenge and opportunities. But companies have to harness data already inside their own organization and combine them in real time and take meaningful action,” he said.

Muller, in an interview with Newsbytes.PH, explained why the SDB can be a valuable asset to SMEs.

“The value of SAP Digital Boardroom to SMEs in the Philippines is helping companies get access to the data that they already have and, then, further leverage on that data to create business insights, and further make business decisions to help them grow and stay relevant in the digital economy today,” the lady executive pointed out.

Muller assured that SAP, along with its channel partners in the Philippines, have the ability to help SMEs which may not have the necessary skills on analytics.

She said their local partners can help SMEs understand analytics better or, at least, grow their talent pool using tools like the SDB. “We don’t expect customers to buy the SAP Digital Boardroom already with analytics skills. That’s not the point,” said Muller, adding their objective is to ?give customers access to technology so they can learn.”

“If you are an SME but you are passionate about your business, you are good in services, you are passionate about your people, SDB is the technology for you to be able to help you grow, continue to be relevant in the economy,” Muller said.

SAP Philippines managing director Ryan Poggi
SAP Philippines managing director Ryan Poggi

Poggi stressed that through SDB, business owners have a reliable way to measure how they are faring in relation to their rivals.

“SAP Digital Boardroom gives senior management and C-Suite executives access to business data analytics, allowing them to gauge their company’s standing in the market as compared to their competitors,” he said.

In a meeting where a company executives are all present, they can easily, through the SDB, access personal information such as financial performance, customer account, and supplier system. These data can be viewed almost immediately with real-time content they need for faster and better decision-making, said Poggi.

Among the benefits from SDB are total transparency, instant data-driven insights, and simplified boardroom processes.

Scott Russell, president and managing director of SAP Southeast Asia, said as much.

“The (SDB) will enable an interactive board discussion, and give these senior decision-makers a simplified boardroom by allowing board members to analyze large volume of data, and identify business risks opportunities in real-time,” he said.

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