Sunday, March 3, 2024

Hyundai rolls out its second smartphone model in PH

By Edd K. Usman

Car manufacturer Hyundai of South Korea has launched in the Philippines its second mobile phone model named Hyundai Aero Plus, which is armed with a 21-MP rear camera and an 8MP front shooter.

Eric Yu, president of Cellprime Distribution Corp. (left) and Willy Tee Ten, president and CEO of Autohub Group, sealing their companies' partnership
Eric Yu, president of Cellprime Distribution Corp. (left) and Willy Tee Ten, president and CEO of Autohub Group, sealing their companies’ partnership

The smartphone is already Advanced LTE-capable, has a 5.5-inch Full HD 1080×1920 screen, and comes in either 32GB storage/3GB RAM or 64GB storage/4GB RAM. The Aero Plus’s 3,000 mAh battery supports fast and wireless charging, and runs on Android 6.0 Marshmallow.

It can be recalled that Cellprime Distribution Corp. in collaboration with Hyundai dealer Autohub, launched in January 2016 the first of the car maker’s smartphones, the Hyundai Aero. Cellprime is also the group behind CloudFone smartphone brand.

“Our partnership with Hyundai has enabled us to bring compelling smartphone devices to Filipinos such as the Hyundai Aero Plus, the first smartphone designed as a gentleman’s accessory and essential daily companion,” Eric Yu, president of Cellprime, said.

Yu said the Aero Plus will be available on December 7, exclusively at Lazada online shopping store. The 64GB/4GB RAM version is priced at P15,990, while the 32GB/3GB RAM comes at P13,990.

The launch of the smartphone brings Hyundai, Cellprime, and Lazada together as they take advantage of each respective expertise and use it to promote carmaker’s smartphone brand, considered as a new entrant in the local mobile phone market, having launched their first model, the Aero, in January this year.

Aero Plus

Lito Jose, general manager of Hyundai Pasong Tamo, where the launch was conducted in Makati City, also announced at the event a promotion that links the Hyundai Tucson SUV and the Hyundai Aero Plus. He said for the first 10 buyers of the car at their site only, each buyer will take home one Hyundai Aero Plus.

Incidentally, the target consumers for the Aero Plus is the Filipino male population, 25-35 years old, successful, sociable, and have strong sense of personal style.

Cellprime said it entered into a partnership with Hyundai to benefit from each other?s expertise in design, innovation, local market expertise, and mobile technology leadership.

The car manufacturer intends to continue bringing mobile devices for mid- to high-end smartphone users in the country, according to Cellprime

“Driven by our commitment to understand the market, our partnership with Hyundai helps us to fill the gaps in smartphone adoption by catering to Filipino gentlemen,” said Yu, adding.


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