The National Basketball Association (NBA) and Cloudfone, the flagship mobile phone and tablet brand of local tech firm Cellprime Group, have launched the first Cloudfone NBA Edition smartphone in Southeast Asia.
The Cloudfone NBA Edition features NBA-themed wallpaper and ringtones, as well as the NBA App and a prepaid mobile data allowance, allowing NBA fans in the Philippines to stay connected to the latest NBA news and updates.
For a limited time only, NBA-themed phone cases will accompany every purchase of the Cloudfone NBA Edition.
The Cloudfone NBA Edition is equipped with a 5.5-inch HD IPS display, improved 4G connectivity, 16GB ROM and 2GB RAM, 13-megapixel rear and 5-megapixel front cameras, and 4,000 mAh battery capacity.
?Cloudfone firmly believes in developing products that enhance the lifestyle of every Filipino, and partnering with the NBA enable us to realize this vision,? said Cloudfone chief executive officer Eric Yu.
NBA Philippines managing director Carlo Singson said the Cloudfone NBA Edition is a pioneering initiative for the NBA in the Philippines and the Southeast Asia region.
?We are excited to bring the NBA closer to our passionate Filipino fans through these affordable, world-class devices,? Singson said.
