Monday, June 24, 2024

Globe unit signs deal with foreign firms to bring digital ad solutions to PH

Adspark, a digital marketing firm owned by Globe Telecom, has signed an agreement with technology companies Wootag and Tracx to be the exclusive reseller of their digital advertising solutions in the Philippines.


Wootag is a platform for interactive videos where customers can shop and check out products through the video itself.

Tracx, meanwhile, is a social intelligence platform that enterprises can use to analyze data from several social media sites to gain insights on the market.

AdSpark will serve as an enabler for Wootag and Tracx to enter the Philippine market, according to Joey Flores, associate director for corporate marketing at AdSpark.

“The solutions they have, we’re bringing it to the Philippines and we’re allowing clients here in the Philippines and businesses to use Wootag and Tracx services,” Flores said.

Flores said AdSpark will also provide trainings and seminars for best practices for the two companies. — Clarist Zablan


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