Smart deploys Amdocs for personalized customer engagement

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Mobile operator Smart Communications has deployed an Amdocs solution to enable personalized customer engagement.

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The solution is powered by the Amdocs aia platform, which offers a set of telecom-specific, real-time intelligence capabilities, which?supports Smart’s entire subscriber base of nearly 60 million prepaid and postpaid subscribers.

?This is a strategic milestone in our digital transformation journey,? said Ernesto R. Alberto, chief revenue officer at Smart.

?We wanted to introduce a new way to engage with customers. As opposed to the typical mass-market or segmentation-based marketing campaign, the Amdocs customer engagement solution powered by Amdocs aia allows us to target individual customers with products and services that can offer them the most value when they are most likely to need them.?

The Amdocs solution was deployed to connect to key Smart data sources, including Smart?s enterprise data warehouse and CRM and charging systems, offering a real-time view of the subscriber across all the channels on which they are active. They also deliver dedicated consulting services to help Smart formulate marketing strategies based on deep market insights.

?Smart has built a reputation for innovation and their deployment of our customer engagement solution powered by Amdocs aia is an additional example of Smart?s determination to take the customer experience to new heights,? said Gary Miles, chief marketing officer at Amdocs.

?Smart will now be able to accumulate, manage and transform their data assets into real value for end customers. As a consequence, Smart will be able to sell more effectively and execute the right retention strategies, driving revenue growth and improving customer loyalty and net promoter scores overall. Amdocs? approach of combining innovative technology with a dedicated marketing consulting service which focuses on the business outcomes is unique and allows us to drive better results for our customers.?

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