Hootsuite, a US-based social media management platform, has released its “Digital in 2018” report of social media and digital trends around the world.
Representing 239 countries and territories, the seventh annual report finds the number of Internet users in the world has now surpassed the 4-billion mark, putting more than half the global population online.
Of that, social media brings nearly 3.2 billion active users online to connect with each other, consume media, interact with brands, and more.
On the local front, the report revealed that the Philippines now has 67 million Internet users, with all of them active on social media.
The 2018 key findings include:
- Internet user numbers increased 7 percent in the last 12 months to hit 4.021 billion, or 53 percent of the world’s population
- Global social media usage has increased by 13 percent in the last 12 months, reaching 3.196 billion users
- Mobile social media usage has increased by 14 percent year over year to 2.958 billion users, with 93 percent of social media users accessing social from mobile
- Internet users are projected to spend a combined total of 1 billion years online in 2018, of which 325 million years will be spent on social media
The report also found that global growth of the Internet is propelling e-commerce forward, with 1.77-billion Internet users purchasing consumer goods online in 2017, an increase of 8-percent compared to a year ago.
Collectively, consumers spent a total of $1.474 trillion on e-commerce platforms in the past 12 months, 16-percent more than in 2016.