Sunday, May 26, 2024

Online wine seller unveils first digital wine ?subscription? in PH

As wine continues to grow in popularity and sales soar over e-commerce platforms, online wine marketplace Winery Philippines has launched Kavino Club in the Philippines, offering customers a monthly wine subscription and delivery service at the click of a button.

This announcement comes on the heels of the company’s second round of funding.

“We are so thrilled to announce this wine subscription service,” said Chris Urbano, founder and managing director at Winery Philippines. “Buying quality wine in the Philippines can be frustrating, and we look forward to making it easy with our online marketplace and more enjoyable with a curated, monthly service that lets customers discover new wines that cater to their taste.”

By delivering expertly selected wines from the best wineries around world to Filipinos nationwide, the service allows wine lovers to-be and wine aficionados to go on a wine adventure by simply signing up to 2, 3, or 6 bottles monthly. Customers have the option to choose red, white or mixed varieties, and to subscribe as pay-as-you-go or pre-pay for 3, 6, or 12 months.

“Through the Kavino Club, we want to help Filipino wine drinkers discover premium wines they wouldn’t be able to purchase in supermarkets,” said Urbano. “Customers can schedule a monthly wine delivery service at the click of a button, enjoying generous discounts, wine information cards. year-round freebies and perks.”

Subscribers can take the Kavino Starter if they want a “trial” of the products and the service. This service includes two bottles of highly rated wines complete with pairing notes with a combined value of at least P2,400.00. Customers enjoy a free bottle of premium wine if they sign up for six months or longer.

Kavino Premier members receive three bottles of award-winning wines, with a combined value of at least P3,600.00, a free bottle of sparkling on their birthday, and a year-long 5% discount on wines purchased outside of their subscription — any quantity, any time at

Kavino Boss members receive six bottles of award-winning wines, which have a combined value of at least P7,200.00, a free bottle of sparking on their birthday, and a year-long 10% discount on wines purchased outside of their subscription.

Free shipping to the greater Metro Manila area is included with each membership, while shipment to areas outside of Metro Manila is handled on a case to case basis.

“We’re looking forward to engaging more Filipino wine drinkers,” said Urbano. “Wine is a massive market in Manila and in key cities in the Philippines and we are excited to make the experience really enjoyable with the Kavino Club.”

Although wine is widely available in the Philippines, one of the key barriers to greater adoption of wine has been a lack of product knowledge among consumers and limited options to access information beyond what is written on the label of a wine bottle.

Winery Philippines differentiates itself through its digital curation approach designed to empower its customers to discover wine, by providing easy to digest product information that is contextualized for the Filipino consumer.

“If you’ve ever tried to buy wine at a store in the Philippines, you’re lucky if the sales staff can tell you if it’s a red or a white wine, or any other information not printed on the label. solves the knowledge gap through our high degree of curation.” he said. “Plus you’ll never run out of stock with our flexible online wine subscription service.”

Winery Philippines has been able to rapidly grow a portfolio of quality and direct sourced wines from around the world, already covering wines from Australia, France, USA, Italy, Portugal, New Zealand and Chile — with more wine regions and varieties being added each month.

“We’re the next best thing to visiting a boutique winery abroad and finding a bottle you love. Not all Filipino consumers can afford to fly to the Napa Valley or Chianti once a year, so we bring the wineries to the Philippines instead.”


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