Almost three-fourths of non-cabled homes in Metro Manila are now watching television via digital terrestrial television (DTT), driven primarily by the robust sales of ABS-CBN TVplus that has already sold 6.1 million units as of October 10 since its launch in 2015.
Based on the latest establishment survey conducted by Kantar Media in August, a growing number of Filipinos are now watching television via digital terrestrial TV.
In Metro Manila alone, 71.6% of non-cabled homes have an ABS-CBN TVplus box, compared to 55% in August 2017.
Meanwhile, in Mega Manila, non-cabled homes that are enjoying the benefits of ABS-CBN TVplus rose to 64.7% from 44% in the same period last year.
The biggest growth in DTT penetration is in the suburbs as Kantar Media reported that 57% or more than half of non-cabled homes in the area now watch television using an ABS-CBN TVplus box, compared to only 33% in August 2017 ? a 24-percentage point increase in consumer acquisition.
ABS-CBN, which is rapidly transitioning into a digital company, is also leading the country’s departure from analog following the government’s mandate for all broadcasting companies to migrate to digital TV before 2023.
It is also the first media and entertainment company in the country to make the historic switch from analog to digital terrestrial television to transform the TV viewing experience of Filipinos when it launched ABS-CBN TVplus in 2015.
In July 2018, ABS-CBN TVplus introduced new channels that are initially available in Metro Manila, Rizal, Cavite, Laguna, Metro Cebu, and Cagayan de Oro.
ABS-CBN said the TVplus signal coverage areas include Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao.