WASHINGTON D.C. ? Cloud-based communications provider Ribbon Communications revealed Tuesday, April 30, key results from a research study it recently undertook to understand the purchase drivers and buying behaviors of SMEs and enterprises around the world.
The results were first unveiled by Patrick Joggerst, CMO and EVP business development at Ribbon Communications, in his keynote speech at the Perspectives19 conference at the JW Marriott Hotel.
The survey found that of the organizations who have not yet invested UC technology, 68% of large (more than 1,000 employees) companies and 46% of small (1-20 employees) planned to adopt some form of UC in the next two years.
The numbers were even more striking for mid-sized companies, with 67% of those with 21 to 100 employees and 71% of those with 101 to 1000 employees predicting the same timeframe.
?Clearly, the UC value proposition resonates across cross-market and cross-industry no matter the size of the company,? said Joggerst. ?Our findings highlight the significant market opportunity to serve these organizations, and results also provided us with some unexpected findings which we?ll be sharing on a regional basis over the next few months, starting in Europe.?
?For example, UC adoption is more advanced (41%) in large companies than in small ones (10%), inverting the notion that smaller companies the first to leverage new technologies. Our research also highlights security?s key role in a comprehensive UC solution,? Joggerst continued.
?A staggering 56% of our respondents have been a victimized by attacks running the gamut from DDoS to robocalls, and 83% of our respondents want their UC providers to be responsible for providing protection.?
Additional findings include:
- The UC market still offers a number of growth prospects — Ribbon estimates that the available US market comprises 85 million seats.
- A significant number (39%) of UC adopters purchased their service from ?traditional? providers (LECs in the US and national carriers in the rest of the world), with the next 30% of buyers evenly split between competitive carriers and IT services companies. Mobile carriers, on the other hand, only accounted for 4% of purchases.
- The numbers change significantly for those who have not yet purchased UC services. Their stated preferences run to traditional providers (21%) and mobile carriers (16%), followed by cablecos, competitive carriers, equipment providers and IT services companies each accounting for 11% of stated intention.
- Of the 83% of respondents who felt that UC providers should be responsible for the security of IP communications, 18% were willing to pay extra for this capability.
Ribbon?s global survey reached 4,800 decision-makers in 23 countries at businesses ranging in size from 5 to many thousands of employees, asking questions aimed at understanding who these companies are buying services from today, how they use collaboration tools and video conferencing, how they are managing their IT and their adoption of Unified Communications. The companies represented a wide range of industries.
Respondents were located in the following countries: Australia, Austria, Belgium, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Malaysia, the Netherlands, New Zealand, Portugal, Singapore, South Africa, Spain, Switzerland, Thailand, the UAE, UK and US.