Sunday, March 3, 2024

ABS-CBN TV Plus passes 8-million unit sales mark

The number of ABS-CBN TVplus digital TV box units hit the 8-million mark in sales this July, four years since launch, and just months after the product pushed past the 7-million mark last February.

“ABS-CBN TVplus’ accelerated sales is indicative of how far the country has moved on from analog television and how closer we are to fully transitioning into digital broadcast ahead of the government-mandated deadline of 2023,” Charles Lim, ABS-CBN Access head said.

Kantar Media’s establishment survey results last August 2018 showed a marked increase in digital television ownership in non-cabled homes across the country with the number rising to 72 percent from 55 percent in August 2017 in Metro Manila; 65 percent from 44 percent in Mega Manila; and 57 percent from 33 percent in the suburbs.

Following TVplus’ increase in numbers in homes across the country is the robust ratings performance of its exclusive channels CineMo and YeY, which maintained their third and fourth spots, respectively, in the list of most watched channels in Kantar Media’s Q2 2019 data of DTT households.

Its ABS-CBN S+A occupies the fourth slot, while the channels that it added last year — Movie Central, Asianovela Channel, and Jeepney TV —have since landed in the sixth to eighth spots.

ABS-CBN TVplus also continues to expand its reach as it added Batangas as its 16th signal coverage area in November 2018. Other coverage areas include Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao.

In June 2019, ABS-CBN launched another product aimed at transforming the TV viewing experience of mobile Filipinos with the mobile version of TVplus called ABS-CBN TVplus Go, which turns Android smartphones into portable digital television units.

ABS-CBN, which is rapidly transitioning into an agile digital company, is the first media and entertainment company to make the historic switch to digital terrestrial television when it launched ABS-CBN TVplus in 2015.


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