With YODO (“you only die once”) as slogan, funeral home St. Peter Life Plan & Chapels launched virtually on Monday, Nov. 29, its eStore, which is said to be the country’s “first and only full-service deathcare online store”.
Even before the pandemic happened, St. Peter said it had already started working on creating the e-commerce site as part of its digital transformation in response to a world that’s rapidly turning digital. The transformation is seen to help the company adapt to the changing customers’ expectations and preferences in the new normal.
“We recognized the need to engage our current plan holders and reach prospective clients in the digital space, and one way to do this is to launch an online store that will cater to our customers,” said Jonathan Vitangcol, senior vice president and chief operating officer of St. Peter Life Plan.
“It’s the goal of the St. Peter Group to help and make it easy for the Filipino Family to plan ahead so that they can enjoy life more, thus, the creation or St. Peter eStore. With St. Peter, we always live by our commitment to serve our clients fully with integrity, excellence and compassion.
At the St. Peter e-commerce site, customers can get all the necessary information on the plan that suits their needs. They can purchase and pay online for the company’s affordable pre-need traditional and cremation plans. Customers can choose several payment options, and track and update their plans.
“The site has a variety of important features and functions to support our agents in selling and marketing to the new emerging digital market segment. It’s our way to further empower our sales team to help the Filipino family plan ahead by inviting them to visit the eStore,” said Vitangcol .
