Apple retailer Power Mac Center is officially the first authorized reseller of Apple products in the Philippines awarded with the highest Apple Premium Partnership (APP) status for its newest location at the Power Plant Mall in Makati City.
In other parts of the world, Apple Premium Partner stores are launched by Apple’s largest partners from each region. Each site is designed to deliver an overall customer experience identical to Apple stores in the United States, with shop fittings sourced from suppliers working directly with the tech giant.
Versus conventional Apple product resellers in the country, the Power Mac Center Apple Premium Partner store is a essentially a showroom carrying the complete suite of Apple products available, professionally trained staff who also run workshops on Apple product knowledge similar to the Genius Bar of Apple Stores in the US, and express authorized service.
For most APP partners, the Premium Partner store is considered a significant step forward in the partnership, signaling expansion initiatives and a focus on supporting small and medium-sized businesses. With the latter, PMC will be offering exclusive deals to corporate and education customers.
“Our first Apple Premium Partner store is undoubtedly the culminating highlight of all of the store openings we’ve celebrated this 2022. As we expand our footprint in the different regions, we also always aim to elevate the overall customer experience with our brand. Power Mac Center is truly honored to be one of the first in Southeast Asia to offer this ultra-premium experience,” said Joey Alvarez, PMC director of product management and marketing.
To mark the milestone, PMC offered limited deals and discounts to customers who visited the concept store. These include discounted Mac and iPad accessories, cheaper AirPods and Apple TV, select freebies like the Anker PowerPort III Nano 20W USB-C wall charger and PanzerGlass Spray, and slashed Mobile Care service prices.