Friday, May 31, 2024

LinkedIn report reveals Pinoy professionals adapting to AI

According to new research from professional network LinkedIn, generative AI innovations are prompting professionals to adapt to new ways of working in the Philippines.

Over three quarters of professionals (76%) believe there will be a “significant” change to their jobs next year due to AI.

While this has created some uncertainty, with 57% of professionals feeling overwhelmed by the amount of change AI may bring to their job in the future and about 4 in 10 (41%) professionals worried they wouldn’t be able to keep up with AI developments sweeping through the workplace, most professionals in the Philippines are willing to embrace the shift.

Seven in 10 professionals (69%) say they want to learn more about AI, even if they don’t know where to start.

In fact, more than half (55%) of the local workforce admits to already using generative AI in their jobs, with 47% of professionals trying out generative AI tools like ChatGPT.

Millennials and GenZ professionals are leading the usage of Chat GPT at 46%, the report noted.

Filipinos are demonstrating greater curiosity and enthusiasm for the future, with 59% of professionals saying they are worried that they should know more about AI, the study said.

“This need to appear ‘in the know’ might stem from over 1 in 2 (54%) believing their colleagues are better versed in AI than they are,” it observed.

Filipinos are optimistic that AI will positively transform their careers, with almost all (97%) saying they are excited to use AI at work and believe it will help them progress (95%).

Filipino professionals believe AI will contribute to more equitable career opportunities for the local workforce. Over half (55%) say that AI will create more job opportunities outside metro cities because more can actively upskill in AI and leverage AI resources to work remotely.

One in 2 also say that AI-related skills will allow them to be on a more level playing field with other professionals despite their educational qualifications.

LinkedIn data shows a 21x global increase in English-language jobs since Nov 2022, mentioning new generative AI technologies such as Chat GPT, demonstrating that AI may be essential for those looking to develop their careers.

When asked how they think AI will help move their career forward, almost 7 in 10 (69%) professionals in the Philippines say it would make them more confident at work by giving them faster access to knowledge, while 39% said AI would help suggest what skills or training they need.

Many are already thinking of ways it can help them be more productive, with over 8 in 10 (81%) planning to use AI to solve problems or overcome obstacles at work.

Over 7 in 10 (77%) say that it will spare them the blushes as they’ll leverage AI tools to help them with the questions they’re too embarrassed to ask their colleagues, and 71% say it will take tedious tasks off their plates, so they can focus on work that excites them the most.

Over 6 in 10 professionals (65%) have progression on their mind as they plan to use it for career advice, according to the report.

Professionals believe AI will boost their access to the right knowledge and skill sets they need for work and spotlight the irreplaceable value of their human skills in career advancement.

Professionals in the Philippines think skills like problem-solving (77%), creativity (77%), and communication (76%) will become more important as AI tools become more widely used at work.

As AI can take away some of the drudgery of their daily jobs, professionals hope to have more job satisfaction and lead an improved quality of life, the report said.

More than half of the Philippines’ workforce believes AI can make their jobs easier, increasing job satisfaction (62%) and helping them achieve more outstanding work-life balance (57%).

Professionals are keen to invest their freed-up time in learning new job skills (51%) and strengthening their professional networks (39%).

Atul Harkisanka, head of growth markets and country lead for the Philippines at LinkedIn, said: “This is undoubtedly an era of change with generative AI gaining more prominence in the workplace. It is encouraging to see professionals focus on the positives that AI can bring to their working lives.

“We can sense the interest and excitement among Filipino professionals in leveraging AI to help them win their career progression with faster access to knowledge and insights, unlock new levels of productivity, aid with work problems, and cultivate better work-life balance.

“In fact, our study shows that over 8 in 10 (85%) professionals in the Philippines believe it is likely that AI will be an ‘invisible teammate’ in the next five years. With their time freed up, many are looking to invest in themselves by learning new skills, focusing on more creative and strategic work, and growing their professional network — all of which are strong career boosters.”


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