SHAREit, a technology company headquartered in Singapore, has appointed Chay Mondejar-Saputil as country director of Philippines in line with its growing expansion within the Asean region.
Mondejar-Saputil has more than a decade of knowledge and experience within the industry, having previously been the vertical lead of the eCommerce and Retail side of Meta, the company that owns Facebook.
While in this role, she has been responsible for managing the team across a mixed portfolio of businesses covering multiple industries. As the Philippines retail lead, she has also helped to drive product development to include the needs of omnichannel retailers in Southeast Asia.
Apart from all of these roles, she was also the primary external representative of Meta and board member at IMMAP (Internet and Mobile Marketing Association of the Philippines), while also being the primary representative at the Philippine Retailers Association.
Karam Malhotra, partner andVP at SHAREit Group, said, “We are extremely excited to announce the appointment of Chay as the Country Director of Philippines, as we continue to expand our offerings into the various Asean markets to meet the growing demand from enterprises.
“Ranging across our full suite of services, from consumer facing technological solutions to addressing the various needs of businesses and enterprises across the region, we believe that Chay will help grow the Philippines market substantially as the country continues to develop their technology infrastructure.”
SHAREit Group specializes in performance marketing capabilities within the e-commerce, fintech, and gaming sectors, while also delivering mobile advertising solutions that link over 2.4 billion users worldwide to more than a thousand global advertisers.
“The need to continually improve technological offerings and ability to address the growing needs of businesses is of paramount importance,” said Mondejar-Saputil.
“In this new role, our goal is to expand the multitude of services and solutions SHAREit brings together with Xtend, to help bolster our portfolio of services aimed at serving a constantly evolving technology-based landscape within the Philippines and the Asean region as a whole. We are aiming for remarkable growth in the Philippines market as we seize the opportunities presented by the region’s dynamic business environment.”
The company has recently launched a new brand arm called Xtend, which is a digital advertising optimization solution dedicated to pioneering Android campaigns.