Convenience store chain 7-Eleven has inked a collaboration agreement with Pokémon, one of the most beloved media franchises in the world.
The partnership was launched last Sept. 13, 2024 at 7-Eleven Centris 1 in Quezon City. Present at the occasion were representatives from 7-Eleven Philippines, The Pokémon Company, and Niantic Inc., the company of the mobile game Pokémon GO.
Both brands kicked things off by dressing up 7-Eleven Centris 1 in Quezon City in full Pokémon decor, with 7-Eleven Arnaiz Avenue in Makati and 7-Eleven St. Theresa Casa Rosario in Cebu to follow in the next few months.
To add to the fun, 7-Eleven Centris 1 was turned into a PokéStop in Pokémon Go along with the rest of the Philippine 7-Eleven stores.
Customers can now venture to the branch nearest to them for the full Pokémon experience by channeling their inner trainer and catching their coveted Pokémon through the Pokémon GO app.
Gamers can then take a break from playing and enjoy their go-to 7-Eleven products wrapped in Pokémon-themed packaging.
There’s Pikachu, Squirtle, Charmander, and Bulbasaur for Crunch Time; Pikachu and Snorlax for 7-Fresh Siopao; Meowth for Big Bite; Jigglypuff for Fundae; Gyarados for GULP; Eevee, Flareon, and Jolteon for the small, medium, and large cups of City Cafe respectively; and Umbreon for Prima.
The themed packaging is currently available in 7-Eleven Luzon stores, but will be implemented across the country from October.
Fans of the trading card game have it extra special as Pokémon Trading Card Game Booster Packs are up for grabs in 1,500 7-Eleven stores nationwide. There’s a surprise for every fan too.
For every purchase of one Booster Pack, which starts at P259, buyers will receive one limited edition Pokémon 7-Eleven Promo Card. Definitely an extra treat for fans to engage with the community and collect, train, battle, and trade in the spirit of the franchise.
