Internet giant Google has released its annual “Year in Search” for the Philippines, with 6 of the top 10 overall search terms being news while three were related to AI.
As an example of Filipinos looking up current events, “heat wave” comes out as the #1 overall and news search term (with “climate change” itself at #6 overall and #5 in news).
This also goes for larger world events, such as the 2024 Paris Olympics that were #3 overall and in news, while newly minted Filipino Olympic gold medalist Carlos Yulo made four lists — overall top trending, news, sports, and male personalities.
Celebrities are once again consistent searches for Filipinos. These include those who unfortunately passed this year, with veteran Filipina actress Jaclyn Jose and former One Direction member Liam Payne at #2 and #8 overall, respectively.
Meanwhile, the Nation’s Girl Group BINI is the top search among female personalities after the big breakthrough in 2024, and member Mikha Lim is separately #10 on the same list. Their two breakout hits “Salamin, Salamin” and “Pantropiko” also made the top 10 list of music and lyrics searched, which was topped by R&B singer Dionela’s viral song “Sining.”
As for online media, K-drama Queen of Tears, which trended in the middle of the year, was the #1 search for both series and Korean titles. The show, which simultaneously broadcasted on Netflix, is again a testament to the strength of online streaming, which saw a 12% increase in GMV this year, according to the e-Conomy SEA report.
Below is the full list of the top search trends in the Philippines:
