Salesforce has appointed Paul Carvouni as senior vice president and general manager for Southeast Asia, tasking him to lead the company’s growth strategy in the region and accelerate the adoption of so-called “agentic enterprises” across Asean.
In his new role, Carvouni will oversee sales and operations across the bloc as Salesforce expands its artificial intelligence and CRM footprint, amid growing demand for AI-driven enterprise platforms.
Salesforce estimates that AI could represent a $1-trillion growth opportunity for Asean by 2030.
The appointment comes as Salesforce builds momentum in the region. The company opened a new office in the Philippines in October 2025, adding to its presence in Singapore, Thailand, and Indonesia.
It has also rolled out Agentforce Service and Employee Agent in several Asean languages, aimed at supporting localized enterprise use cases.
Carvouni brings more than 20 years of leadership experience in technology companies, including Microsoft and Riverbed Technology, where he held senior roles across Asia Pacific and Asean.
Salesforce said he has a track record of scaling high-growth teams and expanding market leadership in the region.
“Asean is a vibrant and strategically vital region for us,” said Arun Kumar Parmeswaran, executive vice president and managing director for South Asia at Salesforce.
“As agentic AI reshapes how organizations operate, Paul’s experience positions him well to help customers transform their businesses and capture new growth.”
Carvouni said Asean is entering a critical phase of AI-driven transformation, with opportunities spanning small and medium enterprises, large corporations, and the public sector.
“The mission is clear: to help customers become agentic enterprises and unlock higher productivity and intelligence,” he said.
“I look forward to working with our teams and partners to deliver trusted AI, data, and CRM solutions that will support the region’s next wave of innovation and growth.”
