Salesforce and Anthropic have introduced Claude Tag, a new feature that embeds Anthropic's Claude artificial intelligence model directly into Slack channels, allowing teams to assign tasks to an AI assistant without leaving their workplace conversations.
Salesforce has expanded its artificial intelligence offerings for small and medium-sized enterprises (SMEs) in the Philippines by embedding its Agentforce AI assistant into Salesforce Suites and introducing Slack CRM, aiming to help businesses automate routine work and manage customer relationships from within Slack.
Announced during the company's Connections 2026 event, the new Agentforce Marketing features allow marketers to work alongside AI agents that can analyze customer data, qualify leads, generate content, and manage marketing campaigns.
The most profound impact of agentic AI is not the replacement of human jobs, but freeing us from the routine and augmenting human productivity, creativity, and purpose.
The growing confidence in artificial intelligence (AI) among Filipino workers is being driven more by personal use than enterprise adoption, according to a survey commissioned by Salesforce Philippines.
Salesforce has revamped the consulting track of its partner program, shifting its focus from traditional system implementation to delivering measurable business results as companies adopt AI-driven operations.
The program gives Philippine startups access to Salesforce’s ecosystem, including its AI-enabled CRM tools, expert mentoring, and opportunities to collaborate with partners and customers globally.
The appointment of Paul Carvouni as senior vice president and general manager for Southeast Asia comes as Salesforce opened a new office in the Philippines in October 2025.
Cloud computing giant Salesforce, which recently opened its office in the Philippines, expects 2026 to be a pivotal year for local businesses as “agentic AI” — autonomous digital agents capable of taking action rather than just generating text — begins to transform operations across industries, from small enterprises to large corporations.
Cloud computing titan Salesforce has established a Philippine office as it moves to strengthen its footprint in one of Southeast Asia’s fastest-growing digital markets.
