TCL Electronics Philippines secured four recognitions at the 61st Anvil Awards Gabi ng Parangal held on January 28 at the Solaire Resort in Quezon City, marking the company’s first major wins in the country’s premier public relations competition.
The awards formally placed TCL among the industry’s top communicators, recognizing its programs in corporate responsibility, government relations, marketing, and corporate social responsibility.
“We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us,” said TCL brand manager Joseph Cerntichez.
“We are absolutely grateful, yet deeply humbled to be among this year’s top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities.”
TCL’s highest recognition was a Gold Anvil in the Public Relations Program for Corporate Responsibility and Good Governance category for its TCL-TESDA Air Conditioning Training Program, which also received a Silver award in Government Relations.
The initiative, developed in partnership with the Technical Education and Skills Development Authority, provides hands-on training and industry certification for students pursuing careers in climate control technology.
The program follows a structured enrollment-to-employment pathway, enabling graduates to transition directly into TCL’s service network. Judges cited the initiative for addressing industry skills gaps while supporting workforce development.
TCL also received a Silver Anvil for its TCL x Olympic Basketball Project under the Corporate Social Responsibility category.
The basketball camp, held in Manila, provided training and development opportunities for young athletes and aligned with the company’s “Inspire Greatness” campaign.
Another Silver Anvil was awarded to the TCL FreshIN 3.0 Campaign in the Marketing and Brand Communication category.
The campaign was recognized for its consumer-focused strategy, which combined experiential marketing, multi-channel outreach, and on-ground activations such as the TCL Cool Truck, bringing product demonstrations to high-traffic public areas.
Organized by the Public Relations Society of the Philippines, the Anvil Awards honor outstanding public relations programs, tools, and campaigns that demonstrate strategic planning, creativity, and measurable impact.
Winners are selected by a multi-sectoral panel composed of communication professionals, academics, and business leaders.
TCL’s awards reflect its efforts to integrate social impact, skills development, and brand communication into its local operations. Company officials said these initiatives are part of a broader strategy to strengthen technical leadership and brand value in the Philippine market.
Under the leadership of Peter Chen, TCL Philippines has outlined a roadmap focused on product innovation, partnerships, and customer engagement.
The company said it plans to roll out new initiatives in the coming weeks, maintaining its “Inspire Greatness” mission and its commitment to delivering high-quality products and services to Filipino consumers.
