The Digital Marketing Association of the Philippines (DMAP) will hold DigiCon 2026 on Oct. 15 and 16, focusing on how connections among people, technology, data, and business processes can drive innovation in the digital industry.
This year’s conference will carry the theme “interoperability,” which DMAP defines as the ability of different teams, systems, and sectors to work together.
DigiCon 2026 co-chair Raymund Sison said the conference will examine how collaboration can produce results beyond what organizations can achieve independently. He added that innovation increasingly depends on connections across industries and disciplines.
The conference will have five tracks. “Innovation” will examine artificial intelligence and human-machine collaboration, while “Integrated” will focus on partnerships among organizations from different fields.
The “Immersive” track will cover the creation of connected customer experiences across digital and physical channels. “Impact” will discuss purpose-driven organizational cultures and storytelling, while “Interactive” will feature workshops and collaborative hackathons.
DMAP will also introduce DigiConX, a series of satellite events at schools and organizations across the Philippines. The initiative is intended to bring DigiCon discussions and activities to audiences outside the main conference.
Scheduled speakers include Christian Busch, author of “Connect the Dots,” and Judy John, global chief creative officer of Edelman Canada.
The conference will also discuss how companies can move beyond the hype surrounding AI, build customer experiences through partnerships, and involve audiences more directly in developing products and campaigns.
DMAP has yet to announce the venue and full conference program.
