Home Credit Philippines has appointed Gabriel “Gabby” Roxas as chief marketing officer, effective Aug. 3, 2026.
Roxas will oversee the consumer finance company’s marketing strategy, brand development, customer engagement, and growth initiatives.
He brings more than 20 years of experience in marketing and business leadership, having held positions at Google, Johnson & Johnson, Coca-Cola, and Procter & Gamble.
Before joining Home Credit, Roxas served as head of marketing for Google’s operations in Vietnam, the Philippines, and South Asia Frontier.
“Home Credit helps millions of Filipinos access opportunities that bring them closer to their goals and aspirations. I’m excited to be part of an organization that is committed to creating customer-focused solutions through continuous innovation. I look forward to strengthening the Home Credit brand and supporting its mission of bringing more Filipinos closer to the opportunities they deserve,” Roxas said.
