Food delivery platform foodpanda marked its 10th year of operations in the Philippines with its annual Crave 2025 Partner Summit, where it detailed business milestones and outlined plans to expand its digital and partnership initiatives.
Established in 2014 by Germany-based Delivery Hero, foodpanda has grown from an initial 500 restaurant partners to more than 50,000 across the country.
The company reported a 15% year-on-year increase in monthly active users and said it now operates in over 100 cities nationwide.
According to foodpanda, recent initiatives have focused on service efficiency and customer engagement, including the use of AI-driven tools, an upgraded subscription program, and targeted marketing campaigns.
The company said these efforts contributed to a 3% drop in offline and delay rates and a 25–30% increase in monthly active users compared to the previous year.
During the event, foodpanda announced a partnership with food and beverage technology firm TabSquare.AI to integrate its SmartQR and SmartConnect systems.
The technologies are designed to improve order management and personalize customer interactions through AI-enabled upselling and cross-selling features.
As the holiday season approaches, foodpanda is introducing its “Pasko na, We Gotchu!” campaign, which includes promotional vouchers such as “PAND100” and “PASKONA,” along with “Paskong Panda” and “Noche Buena Savers” offers.
The company also announced plans to enhance its “Pandapro” loyalty program, offering discounts of up to 50% on select deals, and revealed an upcoming cobranded credit card with EastWest Bank set for release in the fourth quarter of 2025.
The summit concluded with an awards segment recognizing high-performing restaurant and retail partners.
