Lazada Philippines is using its artificial intelligence-powered shopping assistant to help consumers find products during its 9.9 Mega Brands Sale, scheduled from 8 p.m. on Sept. 8 through Sept. 11.
Called LazzieChat, the tool answers shopping-related questions and provides personalized product recommendations based on what users are looking for.
The feature is intended to help shoppers navigate product choices across technology, beauty, fashion, home, and lifestyle categories. It will operate alongside LazMall, Lazada’s channel for products covered by an authenticity guarantee.
Participating brands include Samsung, Dyson, Bobbi Brown, Anta, Lacoste, LocknLock, Astron Appliances, and Adidas.
Lazada said the sale would offer discounts of up to 90% on LazFlash Deals, free-shipping promotions, and vouchers worth up to P3,000. Specific conditions may apply to the discounts, vouchers, and shipping offers.
“The holiday season is changing, and so is the way Filipinos shop. Consumers are starting earlier, looking more carefully at what they buy and expecting more from every peso they spend,” said Carlos Barrera, CEO of Lazada Philippines.
“With 9.9, we want to give shoppers more than great deals. We want to give them greater confidence in every choice they make. From trusted brands on LazMall to smarter discovery with AI Lazzie, Lazada is making it easier for Filipinos to find what matters, shop with confidence, and start the holiday season on their own terms.”
